Ever heard the expression, “fake it ’til you make it”? If you want to look rich, all it takes is an iPhone. According to the National Bureau of Economic Research, “no individual brand is as predictive of being high-income as owning .” It allowed researchers to “guess correctly whether the person is in the top 69% of the time.”
This means if you knew nothing about a person but guesses his or her income based on whether or not he or she had an iPhone, you would be correct an overwhelming majority of the time.
But it hasn’t always been this way; past indicators of wealth were completely different. In 2004, income predictors included particular brands of soy sauce, mustard, and whether or not people bought Kodak film.
So if you don’t have a ton of money but want to look like you do, buy an iPhone. Of course, if you really want to be rich, you could always get a Nokia 3310 instead and save the cash.
© 2018 Corus Radio, a division of Corus Entertainment Inc.