Be honest: When you are faced with a dialogue box that wants you to read the terms and conditions of whatever software or service you’re using, you just click “agree” or “okay” and move on. No one reads these end-user license agreements.
A Manchester company called Purple tried a social experiment. In an offer for free Wi-Fi, they buried a “community service clause” deep in the license agreement. They were prepared to offer a prize to anyone who found it. By blindly clicking “agree,” users agreed to community service activities such as cleaning porta-potties at music festivals.
Some 22,000 people signed up, and only one person read the whole thing.
Purple won’t hold anyone to the clause in their contract, but they did make their point, didn’t they?
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