Hollerado is a weirdly creative bunch of guys. Take the case of their album, 111 Songs.
Someone in the group came up with the idea of writing a song for every fan who wrote in and asked for one. The initial concept was to release a special promotional bundle with the record, a T-shirt, a poster and a custom song that would go with their second album, White Paint. Fantastic.
But so many fans wrote in—more than a hundred people paid to be a part of this—that the project took two years to complete. The result is equivalent to more than five full-length albums and was finally released on March 24, 2015. Hollerado went to iTunes who then refused to sell a five-hour collection for nine dollars.
The band wouldn’t compromise—Apple wanted to sell it for $35—so the 111 Songs album has gone down in Hollerado history as a fantastic money-losing passion project.
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